Whether your design business (fashion or industrial design) is just getting started with internet marketing, or you just want to brush up on the basics, there are the 5 essential steps you might take advantage of in order to effectively attract qualified clients to your business.
We’ve invited Sarah Goliger -Head of Paid Marketing at Hubspot to speak about inbound marketing, an effective marketing method for doing business online. Instead of the old outbound marketing methods of television ads, direct mail, and other forms of interruptive advertising, inbound marketing focuses on creating quality content that pulls people toward your company, where they naturally want to be.
By aligning the content you publish on the website, with your audience’s interests, you naturally attract inbound traffic that you can then convert into happy clients.
Photo: Hannah Sider
1. Define your buying personas