One of the reasons I love H&M is that they support and involve artists and illustrators into various projects, creating lovely pieces together.
Recently I went to the store and I discovered the H&M Divided Art spring 2012 collection which furnishes style fans with a fun parade of printed tops and leggings.
Alexis Anne Mackenzie for H&M Divided Art

© Images: H&M | Illustrations: Alexis Anne Mackenzie
Illustrators as: Alexis Anne Mackenzie and graphic designers as Johnny Ryan, Saskia Pomeroy or Fanny Gentle enjoyed the privilege of decorating chic style creations with their unique drawings for the 2012 Spring Collection.
I embrace the idea and I really encourage you to find out opportunities and be involved into H&M art projects. If you want your art to be on their clothes, make sure you contact them and ask for advice and opportunities.
I know they also organize periodically contests named “Your ART Here” Check out the website to be updated when they launch a new competition.

© Images: H&M | Illustrations: Alexis Anne Mackenzie
Other Illustrators who joined H&M Projects
For the 2011 H&M Divided Art collection, fashion illustrator Laura Laine, from Helsinki created two illustrations to be printed on T-shirts and tanks. The collection was available at H&M stores in Holland.



© Images: H&M / Illustrations Laura Laine
Fashion Illustrator Cecilia Carlstedt also collaborated with H&M. She created illustrations for the Fashion against AIDS campaign in Spring 2011.


© Images: H&M | Illustrations: Cecilia Carlstedt
Swedish illustrator Lovisa Burfitt designed an organic cotton bag to help raise funds for H&M and UNICEF’s All for Children initiative in 2010. She also designed illustrations for H&M store in Milan in 2008 and a stunning range of pillows for H&M Home (textiles and accessories ) in Stockholm also available online in select countries.
Lovisa Burfitt for H&M Home Stockholm

Lovisa Burfitt for H&M Store in Milan

Organic cotton bag designed by Lovisa Burfitt for H&M and UNICEF initiative.

© Images: H&M | Illustrations: Lovisa Burfitt