I thought it’s worth sharing this video with you. Rita Gunther McGrath reveals why innovation and strategy have converged – and what that means for how companies do business. She speaks about how too many companies think about innovation in terms of invention and as a result limit their innovation capacity.
If you’re looking to get up to speed on the latest developments in innovation and marketing, get inspired by keynotes from thought leaders, network with other professionals and grow your design business, The Art of Marketing conference is the right place to be.
The Art of Marketing is a journey into the marketing & innovation fields. This year it takes place in Vancouver and brings together some of my favorite authors & thought leaders.
I’m very grateful for Nancy Duarte’s books Slideology and Resonante that taught me how to design the best presentations for our clients and partners and why having a great presentation matters for a business.
— 4 minute read
Inspired by the simple geometric shapes of kid’s building blocks and driven to solve problems that parents have, Tom Evans designed Bleep Bleeps - a bunch of unusual creative and playful products designed to make parenting easier. They sync with a smartphone app for tracking and guidance and solve various problems that parents have. They help you measure temperature, get pregnant, give birth, look after your baby or raise your child.
We’ve challenged british product designer, Tom Evans, for an interview. Enjoy a story on how a product designer who asked serious questions about solving his own problems as a parent, answered them with useful and playful product designs.
Tom can you describe your path to product design?
— 2 minute read
In the past months I’ve noticed that many creative professionals shy away from market segmentation. Segmentation is a critical idea and a very important one for marketing, allowing you to better understand who are those people who will buy your products and what are their needs.
Recently I discovered this brilliant video from Apple, where they highlight the ideas of keeping your “focus” on one thing, and do it best.
It reminded me that choosing a clear target market segment for your business, or a particular product, it’s essential and helps to keep your work straightforward and to deliver excellent value to those people who need your work.
Why segmentation is a critical step for your brand?
Well, if you do not segment, if you do not identify which one is the right target market for your brand or products, you might end up to give average value to everybody. And this means you’re not pleasing anybody.
Here is a list of Methods that might help you clarify and define which is your best target segment to reach out to.
I encourage you to do this exercise before launching a new product or brand on the market. Take a moment to think: “who are you designing for?” Who is that persona that you’re targeting? Conduct a qualitative & quantitative research about your competition, choose top 5 competitors and identify your competitive advantage. Conduct a survey with potential customers to understand: What they care about? What they say they care about? What it is that drives them to make purchase decisions? Where are they from?
Julia Stanescu is the Founder of Fashionarium, a former Business Strategist in the digital agency world who has ventured into the product design & fashion fields.
Entrepreneurial mindset and goal driven with a special talent for design thinking and problem solving, Julia’s 8 years expertise ranges from brand and growth strategy to business development, digital marketing, project management, tech and design.
Enjoy this video with John Maeda, President of the Rhode Island School of Design. He delivers a funny and charming talk that spans a lifetime of work in art, design and technology, concluding with a picture of creative leadership in the future.