Today I invite you to meet Annching Wang an ambitious young designer who captured my attention with her strong belief in building a new economy with independent fashion businesses and entrepreneurs at the centre of it.

She has recently graduated with a degree in fashion and technology and has carved the beginnings of a career as a writer and communications strategist for independent fashion businesses. She has learned a lot into this period, so now she’s trying to find funds on a crowd funding platform - IndieGoGo - to launch her first clothing line named: AVERY

AVERY, is a capsule collection of art and is inspired by the power of simplicity and a love of imagination. It was founded by Annching on the idea of taking something classic and refreshing it with a sense of meaning, progress and play.
What I loved the most at her line was her the idea of creating a collection that make people look and feel good, using basic pieces to act as the building blocks of a wardrobe that express personal style and values. Annching strongly believes that intersection between beauty and utility is design.
I’m trying to help Annching bring her fashion dream to life and spread the word to anyone who can contribute on IndieGoGo with funds that may help her to launch.
I’ve talked a little bit with Annching on her passion, her vision and her thoughts on the fashion business. Firstly I’ll invite you to see a short video with her story and then read the interview.
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Sarah Hankinson is a talented fashion illustrator who creates elegant, striking and provocative illustrations with a harmonious combination of traditional and mixed media techniques. She defines her works as being a delicate balance of light and dark, thick and thin and play off broken lines and bold splashes of colour.
I have talked with Sarah about her style of drawing, the technique she use, tools she love, the role her illustration plays in fashion, and many more of her “secret weapons” which you’ll discover below.
Please meet the creative world of Sarah:

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While talking to Joanna, I’ve met a truly passionate and creative woman, an incurable optimistic who breaths life energy and more than that, a business woman. Joanna has transformed the passion for handbags and her marketing experience, into a big goal: create a business that satisfies customers. Then she had fight with the impossible to make it come true. It was hard work indeed, but it worth!
But no introduction needed anymore. I’ll let you meet Joanna Maxham, the handbag designer & CEO behind Joanna Maxham Label.
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Today I’ll introduce you into the world of a very talented fashion illustrator: Judith Van Den Hoek whose artwork brought my attention with its simplicity and its precise and delicate details. Although most of her drawings are sketched, using cutting edge artistic techniques, and drawing her inspiration from the world around her, these illustrators give us visions of her perfect muse.
But I won’t tell you more. I’ll invite you to read the interview bellow where Judith talk about her fashion illustrations, inspirations, favorite books, tools or magazines. Click through, and prepare your eyes for a fashionable feast.
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After I found Anna’s Artwork, I was completely in love with her doll world. I’ve talked with her about how she got into fashion illustration and how she started her business, why she draw dolls what art supplies she use to get her artwork done and a lot of other secret weapons through her creative world.
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Remember, I’ve shared with you Alessandro’s work in a previous post. I invited him to talk about the stories behind his artwork, his inspiration, his biggest challenge and about the secret weapons behind his artwork.
Enjoy! And if you’re in London in May 19th, 6pm - June 7th, don’t miss out his Exhibition: “Flux”, on Old Truman Brewery, 4 Wilkes Street, London.

Read the interview on secretweapons.fashionarium.com

“I’m one of those lucky persons that have the immense chance of working on his passion. More than inspiration I believe in effort.” Fashion Illustrator Arturo Elena for secretweapons.fashionarium.com
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I had a tremendous discussion with fashion illustrator and Graphic designer Bree Leman about her fashion illustration experience, her inspiration behind her artwork and of course about the tools and secrets behind her creations. Read the interview here.
Diana Ionescu is one of my favorite make-up artists. Why? Because I believe that she’s not doing make-up as a job. She’s doing more than that. She’s creating art that comes from the inside of her and she’s expressing it through make-up.
Convince yourself by reading this interview with Diana on Secret Weapons.
New post up on Secreteapons with menswear fashion designer & illustrator, Brandon Graham. Be inspired!

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