Do investors take chance in smaller fashion labels?

Short video on how investors take chance into fashion labels.

Investors in new fashion lines need passion, commitment and patience. Haute couture’s Stéphane Rolland and up-and-coming duo Heal Fashion Lab talk about the investors who fund their lines.

Video Source: You Tube


[Flash 10 is required to watch video]

On Fashion Portfolio Academy  I’ve found a useful quick how-to video for figure drawing for fashion design. Enjoy!

You can Sign up at Fashionportfolioacademy.com for more to come. 

(Source: fashionportfolioacademy.com)


3D Printing & The Future of Fashion

This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing.

Read the entire Article on FashionablyMarketing.me

“Bloom” - Avery By Wang - Debut Capsule Collection

Last month you’ve met Annching Wang into an interview on Fashionarium about her new line.

Today I invite you to see a preview of her debut collection: Bloom - which will be available in their online shop March 26, 2012. I am so happy to see Annching’s evolution and how her collection came to life. Her passion and her work for more than a year in the making shaped into a beautiful line with classical, minimalist and chic pieces. 

Photos Copyright Annching Wang

AVERY BY WANG came out of designer Annching Wang’s frustration looking for the perfect, button-down shirt. I invite you to read more about AVERY by Wang here and also to see the story behind Bloom her debut collection

Annching believes in a world where it is possible to live on less and still be fully self expressed. Take part in helping to launch her vision in timeless, inspired design driven by sustainability and conscious design values.

You can still support her dream project on IndieGoGo. Annching has a long way to go before she hits $6000 and there are still 8 days left to support her dream. 

Any contribution, share, support are accepted until March 12, 2012, and any amount is deeply appreciated.


Learn more from your customers

I found this video and I think it’s important to share it with you because it’s a great example of learning from customer’s experience. Soyon An, costume designer and stylist who’s working for American Idol, talks about her love for Boho chic style and why she’s buying clothes.

From my point of view, it’s essential to learn more about your customer’s behavior & his favorite style: why they choose any piece, style or any color? When they buy clothes and why? Do they have a habit, do they look for something particularly? 

Sometimes style isn’t just about the clothes; it’s about the whole laidback package - it comes from a well defined lifestyle. This is is why I truly believe that it’s essential to know your customers and learn more about your their behavior. 


What is good design?

Photo: Lanvin, style.com

While creating the concept for World of Wonderful Boutique, I find myself asking an important question:

“Are my creations good enough? How do I define good design?”

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5 Most Innovative Designers - Design with sustainable materials

In my research process of design philosophy and trend of sustainability I’ve discovered some incredible creative designers who design sustainable fashion from unusual resources. I was deeply impressed by their creativity, innovation and how they change people’s perception of clothing and create fashion with a conscience.

Enjoy 5 of them I’ve named: “the best of the best”

Sandra Backlund

Swedish fashion designer, Sandra Backlund, is a wizard at sculpting hand-crafted garments that celebrate the everyday form in a most unusual and resourceful manner. Her latest, ‘In No Time Collection’, celebrates the best of sustainable risk-taking in design and fashion with a twist of haute-couture know how and DIY craftiness.

Joao Sabino

Joao Sabino’s keyboard bag is made of 393 keys that is produced in Portuguese white silver model. It is named as Keylver. This limited edition keyboard bag is completely eco friendly and surely looks pretty sweet.

Ada Zanditon

LCF graduate Ada Zanditon was showcased at the Hangzhou Grand Theatre in China for the INTIME 10th Anniversary Show on 12 November, where her show stopping full length red dress was worn by China’s premier supermodel. Ada was selected along with four other UK designers to showcase new trends from the European market.

Ada, who has worked with both Alexander McQueen and Gareth Pugh, was also awarded the Prize for Creativity at the Ethical Fashion Show in Paris in October of this year. Profiled in our Fashioning the Future Show, Ada is well and truly one to watch.

Gary Harvey

Newspaper dress, made from 30 copies of the ‘Financial Times’.

Gary Harvey’s first collection showcased nine of his stunning dresses at the Estethica exhibition at the London Fashion Week (Feb 07). The collection creates a dramatic display designed to change people’s perception of second-hand clothing and create fashion with a conscience. Gary uses material he finds in places like secondhand clothing stores to avoid waste, he says of good quality second hand clothing, people “wear it one or two times then discard it because it’s suddenly deemed aesthetically unimportant and out of date when there’s years of life left in the garment.

Winde Rienstra

A modern approach to classic shapes where the simple cream colour is in contrast with the complex cages designed in 3D and made by hand by Winde Rienstra. The collection includes various fashionable clothing design and accessories. From dress to bracelets to shoes and more.

Resources: Inhabitat | Lancia Trend Visions | iGreen Spot


From Fashion Creator to Entrepreneur - A Guide to Making the Transition

Photo source: vi.sualize.us

This is a guest editorial by Annching Wang, one of the  fashion entrepreneurs I truly admire for her ambition of making things happen. This article is mainly adressed to the young or fearful fashion creatives around the world who have started to work on their own dream. 

Enjoy!

I often get told that I’m good at making things happen. After all, just fresh out of school, I’ve built two businesses from the ground up, and am now venturing on my childhood dream of launching a fashion line. I could be described as a serial entrepreneur, but it really isn’t any more than experimenting with how to make a living by being me - with my mind, my talents, and my skills.


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Refreshing Timeless Fashion - Interview with Annching Wang

Today I invite you to meet Annching Wang an ambitious young designer who captured my attention with her strong belief in building a new economy with independent fashion businesses and entrepreneurs at the centre of it. 

She has recently graduated with a degree in fashion and technology and has carved the beginnings of a career as a writer and communications strategist for independent fashion businesses. She has learned a lot into this period, so now she’s trying to find funds on a crowd funding platform - IndieGoGo - to launch her first clothing line named: AVERY

AVERY, is a capsule collection of art and is inspired by the power of simplicity and a love of imagination. It was founded by Annching on the idea of taking something classic and refreshing it with a sense of meaning, progress and play. 

What I loved the most at her line was her the idea of creating a collection that make people look and feel good, using basic pieces to act as the building blocks of a wardrobe that express personal style and values. Annching strongly believes that intersection between beauty and utility is design. 

I’m trying to help Annching bring her fashion dream to life and spread the word to anyone who can contribute on IndieGoGo with funds that may help her to launch.

I’ve talked a little bit with Annching on her passion, her vision and her thoughts on the fashion business. Firstly I’ll invite you to see a short video with her story and then read the interview.


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How to Get Started in the Fashion Business

As you know, fashion illustration and design go hand-in-hand. And I know a few of you who are interested in starting your own collection.

One of our friends from WYRT community shared with us an event which I think will interest you if you’re trying to start into the fashion business. 



I thought this fashion info event lead by Nellie Partow (an actual designer in business) could help point you in the right direction and save you a few costly mistakes. Fashion designer Nellie Partow and Christine Helm, manager of FIT’s Enterprise Center, will explain how to build a successful fashion label.

So if you’re in Brooklin, NY you’re invited on Thursday, January 26, 2012 at 6:00 PM to Learn how to turn your passion into profits and get started in the fashion business. 

Location:

Brooklyn Public Library Brooklyn Heights Branch, 280 Cadman Plaza West at Tillary St. Brooklyn, NY (map)

Make sure to confirm your participation here.


24 Paper Fashion Creations You Can’t Miss

The paper fashion is a unique art. You need to strike a balance between the whole creation and the details of the garment. This is why I believe that it is very hard to master.

Below,  I’ll share some creations I’ve found very inspiring. These talented designers have done an amazing job! Enjoy! You might also find inspiration for your fashion illustrations.

Alexandra Zaharova & Ilya Plotnikov


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Creative Holiday Windows

Gaga’s “boudoir” at Barneys is made entirely out of hair. Photographs by Dina Litovsky

I love it that when it comes to Christmas Holidays, window stylists became so creative.


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