“Hi, my dream is to become a fashion designer and one day have a top selling clothing line. But my only problem is that I don’t know where to start. I just wanted advice for starting my line.”
Because many of you have send me emails like the one above, and also questions on what books to read to reach an entrepreneurial experience I’ve researched for you on Amazon some of the top Business Books in the Fashion Industry and I share them to you right now. I hope they will help you to get a clear idea on how to start, run and manage your own Fashion Design Business.
The Business of Fashion: Designing, Manufacturing, and Marketing, 4th Edition
Revised to keep up with the quickly-evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational and global changes on every area of the business.
Check out inside the book: The Business of Fashion: Designing, Manufacturing, and Marketing, 4th Edition
Fashion Entrepreneur (Fashion Design Series)
With your head buzzing with innovative and creative ideas welcome to the Fashion Entrepreneurs’ world of glamour, style and wealth. This book outlines the traits and techniques fashion designers use to set up small businesses. The topics include: creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company on a day-to-day basis.
Check out inside the book: Fashion Entrepreneur (Fashion Design Series)
How to Set Up and Run a Fashion Label
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all.
In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.
Check out inside the book: How to Set Up and Run a Fashion Label
The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).
The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:
- How to create a viable business plan
- Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
- The best sources for fabric and materials
- Navigating the pitfalls of production both at home and abroad
- Marketing, branding, and getting the product into the stores and into the customer’s closets
- Romancing the press, dressing celebrities, and creative publicity techniques
- Producing a runway show that will get results
Check out inside the book: The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
Fashion Marketing: Theory, Principles & Practice
Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women’s fashions. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), line of products (e.g., Lexus luxury cars), or a single product.
Check out inside the book: Fashion Marketing: Theory, Principles & Practice
Designer’s Guide to Fashion Apparel
Designer s Guide to Fashion Apparel explores the creative process of apparel design and the development of a collection. From budget to couture, children to men and women ‘s, fashion-forward to traditional and formal to active, the text demonstrates the proper application of design principles in creating aesthetically-pleasing apparel while emphasizing the importance of production parameters as dictated by the needs of the target consumer. Written from an industry perspective, the book is intended to nurture the student s interest in design while providing the thorough grounding needed for a successful career in the business.
Check out inside the book: Designer’s Guide to Fashion Apparel
Creating a Business Plan (Pocket Mentor)
Every business needs a business plan a plan to meet the expected and unexpected opportunities and obstacles the future holds. This book will help you take a long, hard look at each element of the plan and show you how to communicate the right message to the right people, and maximize the chances of getting your business launched.
Check out inside the book: Creating a Business Plan (Pocket Mentor)
Research Methods for the Fashion Industry
Research is the foundation for understanding consumers and making informed decisions.
Based on their experience in academia, the authors provide the tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they will design, buy, market, or manage in the fashion industry. Both a textbook and manual for undergraduate and graduate students studying research methods used in the fashion industry, it can also serve as a reference for industry professionals.
Check out inside the book: Research Methods for the Fashion Industry
Fashion Marketing (Wiley Desktop Editions)
Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range? Which colour–wash will be the most popular with buyers?
Check out inside the book: Fashion Marketing (Wiley Desktop Editions)
Fashion Unraveled: How To Start, Run And Manage An Independent Fashion Label
Take an inside look into what it takes to start and run an independent fashion design label. From developing your customer, market and collection, to writing a press release, selling your product, pricing and budgeting, this book has a little bit of everything.
I’ve read this book and I can say that is well organized and I find it a must have for design hopefuls, start-ups and existing design businesses.
Check out inside the book: Fashion Unraveled: How To Start, Run And Manage An Independent Fashion Label
Photo: Net-a-Porter
