A Different Kind of Fashion Trade Show - Project Wooster
Held bi-annually in New York and Las Vegas, PROJECT Wooster is the world’s preeminent contemporary fashion trade event.
Nickelson Wooster, the former men’s fashion director for Neiman Marcus Group Services, created something completely unique for this year’s PROJECT trade show in Las Vegas: PROJECT Wooster, an experiential, tailored installation.
What I find interesting at this trade show is that it was curated a fashion exhibit that moved beyond traditional ideas about fashion display. It looked more like fine art than retail. The brands were not shown in booths, but in an open installation format with lounges and no walls.
I recommend you this video for details about the concept. I find it a great example of seeing things from a different perspective, and making a change.
With the right people together anything is possible, even though at the beginning seems unrealizable.
Video Source: Project Wooster
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