NYFW 2011 was the most connected ever
Do you know EDITD? If your answer is NO, please find out that it’s one of the most useful website for Fashion Designers!
EDITD connects fashion, luxury and apparel people with the data they need to make better decisions. EDITD is a cloud-based social, commercial and factual observation instrument, giving businesses the ability to quickly understand trends and market dynamics, both historically and in real time. Far beyond inspiration, EDITD is factual information; essential for how the fashion industry is evolving.
I’ve found very interesting an article from Editd blog where they’ve published, an exclusive report analysing the success of fashion labels, styles and prints at New York Fashion Week. They analysed 300,000 daily tweets and updates from the Lincoln Centre, and they’ve presented you the top 10 designers, styles and prints.
Everybody in the world has an online digital pass to the front row in 2011, and if you agree with The New York Times, the virtual experience might even be bigger than the physical Lincoln Center madness
What people say online, especially influencers or those actually at each show, is what we pay attention to in our analysis, because they provide us with the raw data to determine the success of a designer or style beyond an assuring nod from an infamous editor.
Photo & Data sources: EDITD
According to Nielsen, opinions like these are more important to a label than you would imagine. Their quarterly social media report earlier this week found that active adult social networkers are 47% more likely to be heavy spenders on clothing, shoes and accessories.
For more information interesting and useful updates please follow EDITD’s blog & their website.
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