This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing.
I highly recommend you this video of Simon Sinek who explains why inspired organizations are industry leaders. The key is not to do business with people who need what you have, but who believe what you believe. What a n entrepreneur produces should simply serve as a reflection of why the company exists: its purpose, cause or belief.
Video Source: TED.com
Creativity, imagination, and skill are essential for the success of your collections. But to take your vision to the highest level, you also need well-honed business skills.
If you’re an independent designer from NYC searching for ways to take your vision to the highest level, be sure you check out Design Entrepreneurs NYC Program.
Last month you’ve met Annching Wang into an interview on Fashionarium about her new line.
Today I invite you to see a preview of her debut collection: Bloom - which will be available in their online shop March 26, 2012. I am so happy to see Annching’s evolution and how her collection came to life. Her passion and her work for more than a year in the making shaped into a beautiful line with classical, minimalist and chic pieces.
Photos Copyright Annching Wang
AVERY BY WANG came out of designer Annching Wang’s frustration looking for the perfect, button-down shirt. I invite you to read more about AVERY by Wang here and also to see the story behind Bloom her debut collection.
Annching believes in a world where it is possible to live on less and still be fully self expressed. Take part in helping to launch her vision in timeless, inspired design driven by sustainability and conscious design values.
You can still support her dream project on IndieGoGo. Annching has a long way to go before she hits $6000 and there are still 8 days left to support her dream.
Any contribution, share, support are accepted until March 12, 2012, and any amount is deeply appreciated.
An inspiring video with fashion designer Natalia Allen, one of the World Economic Forum’s Young Global Leaders, one of Accenture’s Top 25 Women in Tech, and one of “Utne Reader’s” 25 Visionaries Who Are Changing Your World.
In this video Natalia talks about the emerging market for sustainable fashion design and wearable high-technology fabrics. She speaks in-depth about sustainability and closed loop design in the clothing industry.
Natalia combines green tech and high tech to create ecofriendly styles using environmentally and socially responsible manufacturing processes.
Read more about Natalia Allen.
I found this video and I think it’s important to share it with you because it’s a great example of learning from customer’s experience. Soyon An, costume designer and stylist who’s working for American Idol, talks about her love for Boho chic style and why she’s buying clothes.
From my point of view, it’s essential to learn more about your customer’s behavior & his favorite style: why they choose any piece, style or any color? When they buy clothes and why? Do they have a habit, do they look for something particularly?
Sometimes style isn’t just about the clothes; it’s about the whole laidback package - it comes from a well defined lifestyle. This is is why I truly believe that it’s essential to know your customers and learn more about your their behavior.
If you follow Photoshop development news, you may have noticed that over the past few weeks they’ve been releasing sneak peek videos on their YouTube account for Photoshop CS6.
The newest version of Photoshop, slated for release later this year, is going to include some really spectacular new features, including a slightly redesigned default interface.
Each video released has given us a look at a different new feature, presented by the project development team.
Considering that a majority of designers & illustrators use Photoshop, we decided to take a closer look at the features they’ve discussed so far.
Read on webdesignerdepot about other Snak Peeks the new Photoshop will include.
Krista Raak is a talented Estonian jewelry designer. Influenced by historical costumes ball gowns and accessories of past centuries, Pre-Raphaelite paintings and the colors of nature, Krista translates events or emotions into wearable pieces.
She was selling her creations, hand-embroidered and embellished necklaces at a small artisan fair in Paris earlier last year when the founders of Boticca.com spotted her work. They invited her to join their new global accessories marketplace, and Raak, itching to showcase her work beyond street fairs and the occasional boutique, agreed.
After a three months into the partnership, Raak has brought in around 51 sales, valued around $10,000 (of which she collects 80 percent) and has quit her day job in graphic design to focus full-time on her textile designs.
I want to share with you this website, a great resource for those who want to Learn how to Draw and Paint. It has a growing collection of articles, tips and techniques created by artists, art teachers and masters for art lovers (students and teachers alike)
Photo: Christian Louboutin by Tae Querney
There you’ll find articles about
Enjoy!
Photo: ktdl.co.uk
I came across an interesting article on our favorite website FashionablyMarketing.me on how some brands reap the benefits of Search Engine Optimization, social engagement and build brand awareness for their fashion brand, when consumers posting and sharing their products and photos on some curation websites.
“With the advent of consumer curation of products, online products no longer have a direct sales funnel. So how are we, as retailers and brands, going to get consumers to hit the purchase button when the path has so many twists and curves? By encouraging the curation of our products, of course.”
I invite you to read the entire article Submitted by Macala Wright on Fashionarblymarketing.me It might be useful for your business growing!
Pinterest is making a big boom online and many people are wondering how to use Pinterest to boost traffic & sell more with it’s help.
I’m sure that you have checked out Pinterest, and have lost several hours sifting through all of the site’s amazing photographs or illustrations. If you haven’t you must know that this site is a virtual moodboard which lets you organize and share all the beautiful things you find on the web.
It’s very easy to organize your favorite pictures, to share them with your friends and if you use the site correctly, it’s also a great traffic driver for your site.
Source: Google Images
I have fallen into a habit of using Pinterest a while ago when, my computer was full of folders with photos, inspiration for my future drawings, for my style etc. But there were so many picture so that my computer’s memory was full. So I firstly started a tumblr blog and uploaded some of them to have an online gallery with my favorite pictures and to be able to access them anytime, anywhere. But, I’ve realized that it was hard to organize them into folders and search for the favorite one when I needed to draw or simply to inspire myself. So again created folders into my computer.
All this problem until I’ve found Pinterest, and I’ve fallen in love with it. I use it as a tool to organize my favorite photos, to create moodboards, book galleries, fashion illustrations galleries, wish lists or to define my style.
Best of all, I can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
So let’s jump into some simple benefits to utilize Pinterest.
1. Networking & Social Media Tool
The great thing about Pinterest is that it’s a relatively new site/tool that you can further explore to discover how it can be used as a networking and social media tool as well as a traffic driver to your site.
Pinterest’s goal is to connect everyone in the world through the ‘things’ they find interesting. They think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.
2. Boost Traffic to your website
If your business sells things online to consumers, Pinterest is the place to be.
I learned the benefits of Pinterest kind of by accident. I started to post a few interesting images from my websites to one of my Pinterest boards and noticed that people were finding my website via the images I posted to Pinterest. I started to force my head and wonder what other kinds of images I could pin that could drive traffic? I tried a couple of different pictures – product images, images from tutorials, interviews, and you know what? It totally worked!
2. Organize your favorite things
You can use Pinterest as a tool to organize into folders your favorite photos as inspiration for your next drawings, to create story boards for your new fashion line, bookmark your favorite books or fashion illustrations or simply to create wish lists.
Anyways, I recommend you to use Pinterest as authentic as possible and to pin not only your products that you’re proud of, but also things you really love. The site does discourage blatant self-promotion:
“Avoid Self Promotion | Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion.”
Here are my favorite photos, illustrations and other things I love pinterest.com/julia .
To get started you need to request an invite. So, if you don’t Pin already and want an invite, shoot me an email and I’ll send you one.
Photo: Lanvin, style.com
While creating the concept for World of Wonderful Boutique, I find myself asking an important question:
Photo: Lanvin, style.com
While creating the concept for World of Wonderful Boutique, I find myself asking an important question:
When illustrator David Downton and model Jade Parfitt gathered in Rupert Sanderson’s studio for her portrait - with Jade wearing Alexander McQueen couture and shoes by Rupert Sanderson - the results were always going to be mesmerising.
See it happen:
More videos on VogueTV
We’ve invited select companies to join us as our friends, partners, and faculty.
They represent some of the most successful leaders at the intersection of business, fashion and entrepreneurship.
To inquire about partnership opportunities, please contact us here: julia(at)fashionarium(dot)com
If you want to get in touch, please send an email to (julia at fashionarium dot com)
